We asked our Creative Head, Sarah, to come up with a commemorative piece for our 4th year anniversary. This artwork is her take on the ever-moving segments that define the layers of this industry.
“This graphic was inspired by a typical Soil profile, which is made up of different layers of organic material & rock particles that support Life. Each layer has a significant contribution to the overall soil quality. In my perspective, There are so many similarities between a healthy Soil profile & the Specialty Coffee industry that thrives.
Each segment or layer also represents The Community’s “SOURCE / ROAST / BREW / SERVE” mission & the pink layer signifies our progress in the chain. Our goal has always been to serve an impact downwards rather than upstream. I hope that this artwork will always serve as a reminder to all of us that it takes a continuous & concentrated focus to consistently produce and achieve quality in the coffee chain. Every segment is dependent on one another & no effort is lesser in significance than the other.
Thank you for your continued support & always choosing better coffee for The Community.”